About Readyprice

ReadyPrice started from a desire to unleash a rock-bottom priced, enterprise-strength LOS & multi-investor, embedded PPE platform to any size mortgage banker that allowed them to compete aggressively in all market conditions.

ReadyPrice’s all-in-one, retail AND wholesale platforms are perfect for any lender wanting a powerful, plug ‘n play solution for a fraction of the set-up and monthly expense of name-brand systems on the market today.

ReadyPrice comes complete with D1C, deep Fannie DU, proprietary error trapping and capital markets integrations that sets it apart from all other systems.

ReadyPrice’s app to capital markets platforms slash operating costs, eliminate expensive product & pricing errors, are configured out of the box and can be stood-up in a couple of weeks.

ReadyPrice encourages white-labelling…forward thinking, tech-savvy companies who want to build an incredible solution around our system of record and PPE.

The ReadyPrice platform has funded 300K loans for $70B… it’s the real deal!


Our enterprise-strength mortgage banker LOS has funded over 300k loans for $70 BILLION…it’s been rode hard. Previously only available as a private label solution for banks and mortgage bankers, it’s now available to everyone as a plug n’ play solution at a fraction of the set-up & monthly expense of other systems.


Our multi-investor, fully embedded Product Eligibility & Pricing Engine allows originators, processors, capital markets and staff to easily manage all your products – on your terms. Better yet, you control eligibility based on guidelines and overlays from one – or thirty-one – of your investors all in one place.


The Customer Management System manages the customer experience and communications quickly and easily throughout the process. No fancy-fluff here – just automated, concise, effective communications to make the borrower (or broker) experience one they’ll rave about.  All configurations can be based on defined roles and allows for one-click notifications of status changes.



The loan officer dashboard allows loan officers – or brokers – to track productivity, notifications, and alerts. The dashboard also tracks sales calls and allows managers and executives to look at the business holistically and load balance across multiple originators, brokers, branches or regions.

Our Team




Rick has always been a bit of a rebel. He has owned and operated some of the most successful regional retail and large national wholesale lenders in the country. More than twenty years ago he created what today is an online mortgage bank during the dot com boom, using it for his own companies and white labeling it for big banks and wholesalers. Now the time has come to offer this solution to every mortgage banker as an affordable, turn-key (but customizable) solution for the everyman lender.

Today Rick is out of the lending game, and “all-in” on providing technology to bankers who want to get out from under the behemoth technology companies most feel that they have no choice but to use. Gone are the days of an LOS or PPE dominating or controlling our business.

You can see more about Rick’s legacy at www.soukoulis.com




Lincoln is a business technology and strategy leader with over 20 years of experience at companies like Axon, Proteus Digital health, Alliance Data, Apigee, VMWare, Visa and CyberSource. He is a strategic technical manager with a strong business acumen, product development, and communication skills, and leads the operations and development teams at ReadyPrice.




Mitch is responsible for financial oversight of ReadyPrice. He has over 30 years experience in financial services and consumer lending in senior financial and operational roles, including 18 years in commercial banks and 12 years in mortgage and finance companies. He has extensive experience managing funding facilities, asset securitizations, loan sales and liquidity positions. Mitch has led numerous enterprise-wide strategic initiatives that required extensive coordination of all areas within the company.

Contact Us for a free demo


5671 Santa Teresa Blvd., Suite 101
San Jose, CA 95123