About Us

Welcome to breakthrough technology built by mortgage experts. ReadyPrice was founded by a team of experienced mortgage professionals in the heart of Silicon Valley who bring a proven history of developing solutions that deliver powerful results.

Our intelligent pricing inventory management engine is designed to maximize your business.
Period. Whether you're a seasoned professional or just starting out, we're here to help you solve an age-old problem: inventory management. Know your inventory, improve your sales. Easy to say, but hard to deliver...until now. 

Already, some are calling ReadyPrice "lightning in a bottle." Why? It's fast, super smart and can help electrify your business. It's a new era for our critical industry. So get Ready to grow your business and be a better broker.

Rick Soukoulis, Chairman
For nearly 30 years, Rick has been innovating in real estate finance. In the early 90's he launched the industry's first high-speed multi-lender proprietary loan search engine, the Electronic Mortgage Clearing House, and the financial media took notice. So did The Charles Schwab Corporation, which tapped Rick to develop the first all-electronic mortgage shopping and and origination service called "Personal Mortgage Broker." LoanCity followed, providing mortgage professionals in 48 states with an award-winning platform. As Chairman of ReadyPrice, Rick is the primary steward of the company's spirit of innovation and simplicity to give you technology that really makes a difference to your business.


Jeff Minch, Chief Operations Officer
Jeff has over 18 years of experience in the financial services industry and is a seasoned entrepreneur. Jeff’s background includes broad management of key start-up functional areas from national sales, channel development, operations and product management to strategic planning and financial systems and controls. His mortgage banking experience includes originating retail finance products in excess of $30 billion, from super-premium to non-prime. In addition to his mortgage banking experience, Jeff also founded, developed and sold a financial planning service company for middle-market retail banking customers. Jeff has an MBA from The Wharton School and a BS in finance from San Jose State University.


Terry Bailey, Chief Technology Officer
With more than 20 years of experience in software and hardware development and integration, Terry leads all technology development at ReadyPrice. Prior to ReadyPrice Terry played an integral role in developing LoanCity's award-winning technology, including earning Mortgage Technology's top honors in 2006. Terry has also worked for innovators like Novell and Borland, giving him a unique combination of deep mortgage industry knowledge and complex data solutions development.